ALKA12™ x CHASKI' Partnership - The Ultimate Experience - New York, USA
New York, NY. (June 08, 2022) – ALKA12 Sport Company and CHASKI Endurance has announced a partnership that will bring ALKA12™ magnesium lotions, a revolutionary sports performance nutrition, to runners, athletes and coaches at Chaski Endurance.
Antoine Thomas, CEO & Founder @ ALKA12 SPORT
Tyler Andrew, CEO & Founder @ Chaski Endurance Collective
Focused on human performance and innovation, ALKA12™ pioneers 100% natural, ultrapure and high concentrate magnesium lotions for direct skin application, smart absorption and fast-acting. Boosting energy, power, wellness and speed recovery. ALKA12™ magnesium gel and oils optimize athletics performance through transdermal delivery of an ultrapure magnesium chloride blended with electrolytes and organic aromatherapy.
According to scientific research, magnesium chloride is best absorbed by the skin and it will end up in the cells right away. The performance nutrition lotions work at cellular levels and play a fundamental role in optimal muscles contraction, energy production, oxygen absorption, electrolyte balance, flexibility and skeletal strength. This in turn improves sleep and promotes proper hydration, both fundamental for an adequate recovery process. Made from a prestigious Lab in France, the ALKA12™ pure strength formulas have the purest and highest magnesium concentration reached by science. Therefore the effect is instant, helping everyone to maximize training, improve recovery and optimize performance.
“ALKA12™ is an incredibly innovative product and a powerful tool for the athlete to have in their arsenal”, says Antoine Thomas, CEO at ALKA12. “Not only It has proven by science to be 5 times more effective than oral magnesium, but athletes and coaches can now boost their athletic performance, treat injuries, prevent them and all at the same time. Since the beginning, we have helped many endurance trail runners and top ironman’s to reach their goals and challenges. And today we are very proud to kick-off in the US with one the best Endurance online coaching company. It is a real prestige for ALKA12 Sport to support an incredible coaching team, and which is led Tyler Andrews, CEO at Chaski Endurance - HOKA One top elite athlete and holder of numerous world records”.
“We are thrilled kick-off a new partnership with ALKA12™, “says Tyler. I have been using the ALKA12™ magnesium since spring and I really enjoyed the recovery parts. I wake up every morning refresh and ready to push harder on my training. Chaski coaching and training is a serious undertaking, but hopefully with the support of ALKA12™, our members and athletes can make training gains faster, improve recovery and maximize optimal athletic performance”
The partnership will include event activation in sponsoring and supporting the Chaski’ athlete team to break two world record this year. This September, Tyler Andrews, will be attempting to break the record on Mt. Fuji in Japan. Then in October, Pete Kostelnick will run across Australia to try to break that record (130km per day for 30 days!) .
This is an absolute exciting partnership to benefit the coaches and athletes, but also all Chaski Members who could set higher challenges, push harder on training, perform better and reach their goals. Everyone at Chaski would get some great deals at ALKA12™ and for the new members, they may enjoy a month of free coaching from the ALKA12 x CHASKI' ULTIMATE EXPERIENCE
CHASKI BLOG: Learn more from the ALKA12 x CHASKI ‘ Interview
About CHASKI ENDURANCE COLLECTIVE
Chaski Endurance Collective is here to re-invent online coaching. The company strive to empower athletes of all levels and foster community through human-to-human, adaptive coaching. Chaski Coaches are almost entirely current or former elite competitors themselves. Chaski.run
About ALKA12 SPORT COMPANY
The inspiration behind ALKA12™ was founded in 2017 on a Trail Run race and with one mission: to revolutionize the world of sports nutrition by giving access to the most natural, purest, effective, affordable and highest quality of innovative products to everyone. Empowering humans to reach a pure wellness, peak performanceat training and becoming unbreakable on race day.