ALKA12™ @ NEW CONCEPT SPORTS - GENEVA, SWITZERLAND
ALKA12™ kick-off in Switzerland with New Concept Sports, the number one in running and Nordic walking in French-speaking Switzerland. Created 20 years ago by Raymond Corbaz, the store was taken over in early 2009 by Pierre Morath and lead by Laurent Poanessa , all known long-distance runner and trainer.
Pierre Morah has 30 years of practice in athletics and running. Swiss elite champion in athletics on 3 occasions in the 1990s. About twenty selections for the Swiss national team (athletics, cross, road, duathlon). Race organizer (Run2Run) and coach-trainer, of elite athletes as well as popular runners or young athletic talents. Also historian, journalist and filmmaker, particularly in the field of sport.
Laurent Paonessa is a globe Runner par excellence, he makes running a means of discovery and sharing. Don't ask him how his last trip went. He may convince you to go him for the next one.
Antoine Thomas, CEO & Founder at ALKA12 SPORT COMPANY has been working in deep collaboration with the NCS teams to ensure a successful launch in Switzerland. NCS is a real dedicated team of professional and we are very proud to have them within our family. The synergies between both company was instant. Prior the launch at NCS store, ALKA12™ was tested by top 5 elite athletes focused on ultra trail, marathon and cyclism. The results came out absolutely phenomenal and we are very confident that numerous Swiss athletes will embrace our performance and innovative sports nutrition, says Antoine.
In the News @ New Concept Sports
